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Puma Sees Sales Rise on Rihanna Endorsement Deal - WSJ

Rihanna Appears In First Official Puma Ad - SneakerNews.com

Puma and Under Armour Trade Places | BoF

Rihanna Puma x Fenty Collection Success Proves Musicians Still the Original Influencers | Billboard – Billboard

Looking Back at Puma's Celebrity Endorsers - Racked

Rihanna & Puma: a profitable partnership

Rihanna Named Puma Creative Director, Rihanna Style

Rihanna Signs A Kick-Ass Deal with PUMA, Named Global Ambassador of The Brand – Stuff Fly People Like | SFPL

Puma 'Creeped' Higher in the Market with Rihanna's Creative Genius

How Much Rihanna Is Worth and How She Makes Her Money

Rihanna's many fashion collaborations and campaigns

Fenty by Rihanna for Puma SS17 show report: Paris Fashion Week | Financial Times

Can Puma Strike Gold Twice With Rihanna? | BoF

Rihanna Rumoured To Have Signed PUMA Deal - Sneaker Freaker

Rihanna Poses For Puma - That Grape Juice

Rihanna is toned and fierce in new Puma ad - Rolling Out

Puma wins over sneakerheads by partnering with Rihanna, Big Sean and other celebs

How Rihanna's Puma Creeper Became the Year's Must-Have Shoe | Vanity Fair

Rihanna or Serena? The Endorsement Puzzle for Women's Sportswear - WSJ

Why does Rihanna's fashion outsell other celebrity collections?

Rihanna is Puma's new Creative Director & Brand Ambassador | Digital Magazine

Why does Rihanna's fashion outsell other celebrity collections?

Rihanna Signs Contract As Puma's Global Brand Ambassador! (Exclusive Pics) Rihanna Signs Contract As Puma's Global Brand Ambassador! (Exclusive Pics) | Exclusive, Rihanna | Just Jared

Rihanna named creative director of Puma - New York Amsterdam News

Rihanna signs up as Puma's new creative director | Dazed